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verified Founder & CEO

Redefining Luxury
Asset Care.

Preserving the world's most valuable assets with uncompromising perfection. Leading the industry in aviation, marine, and automotive detailing excellence in South Florida.


Alex Sterling
Founder & CEO, Smartwashpro

"True luxury isn't just about appearance; it's about preservation. We don't just clean assets; we protect legacies. My vision is to bring a level of obsessive detail to South Florida that simply didn't exist before."

Alex Sterling, CEO
history_edu The Journey

From Passion to Profession

What started as a meticulous obsession with automotive restoration has evolved into South Florida's premier luxury detailing service. With over 15 years of hands-on experience, I founded Smartwashpro to bridge the gap between standard detailing and aviation-grade preservation.

Understanding the unique chemical and environmental challenges of the Florida climate, I developed proprietary protocols that ensure longevity for paint, leather, and sensitive avionics.

Today, my role transcends service delivery; I focus on building a team of certified experts who share my uncompromising standards for perfection.




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Founded Smartwashpro
Established the brand with a focus on high-end automobiles in Miami.
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Expansion into Aviation
Secured contracts with private hangars at OPF and FXE airports.
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Marine Division Launch
Introduced ceramic coating services specifically for saltwater protection.
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Industry Award Recognition
Voted Top Detailing Service by South Florida Luxury Magazine.

Experience the Difference

Whether you are looking to protect your personal aircraft or need fleet management for your marine assets, we are ready to serve.